According to a poll on Embedded.com (a while ago now, though the results are much the same today), 68% of the respondents are using C for developing their embedded software. Why do embedded developers choose C over C++? Sure, there are some practical reasons to avoid C++, such as the availability of tools for your embedded processor. But another possibility is that embedded programmers do not know the advantages that an Object Oriented programming language can bring them. They may not know what the tradeoffs are when choosing to use C++ over C. This article describes some of the key reasons to use the OO features of C++ in your embedded applications and how to evaluate the cost tradeoffs.